Replace quote in the Product Launch Press Release

Aug 6th, 2022
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How to replace quote in the Product Launch Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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One rule of thumb in the journalism field: dont use back-to-back quotes. Always put at least one sentence in between quotes. Its also recommended to have at least three paragraphs within your body.
A good quote can make all the difference in a press release, so make it count! Remember that your quote should always add value to your content. Make it memorable and relatable, so always use good quotes for a standout press release.
If the quote is just one long sentence, put the attribution after the first logical break, like this: Acme has a long history of providing superior customer service, said Davis, with such services as online chat, easy returns and a large variety of merchandise. When using more than one quote by the same person
Typical pattern: Quote, said name. Attribution Leads Into the Quotation Martha Smith said, I tried out for a solo, and I got it! I was really excited because it was the first time I had the opportunity to perform in front of a large group of people. Quote Attribution Punctuation wsfcs.k12.nc.us lib Centricity Domain wsfcs.k12.nc.us lib Centricity Domain
Best Practices for Presenting Quotes in Press Releases Write Shorter, Punchier Quotes. When it comes to sound bites, one sentence is usually enough, two is okay, and three is too long, Ann recommends. Reduce the Number of Quotes. Humanize Your Quotes. Display Creativity in Your Quotes. Best Practices for Presenting Quotes in Press Releases Business Wire Blog best-practices-for-present Business Wire Blog best-practices-for-present
Quotes from sources require their own paragraph, and the text will be in quotation marks followed by an attribution. All quotes will be attributed using the word said unless the information comes from a research study. AP Style - UNT Writing Center - University of North Texas unt.edu writinglab.unt.edu files unt.edu writinglab.unt.edu files
Editing Your Press Release: 9 Tips for Getting it Right Set aside time for editing at the outset. Give it a fresh read, from beginning to end. Revisit the original assignment. Scan for weasel words and buried ledes. Review tone, voice and style. Scrutinize the use of jargon. Trim the superlatives.
In most cases, put the sources name first, followed by the word said. If a direct quote contains two or more sentences, you will usually split the quote by using the first sentence followed by the attribution and the remainder of the quote. 24. Quotations and Attributions - Open Textbooks pressbooks.pub journalismgsp chapter pressbooks.pub journalismgsp chapter

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