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Im real excited about you guys getting this program I know its going to make a major difference in your business and the way you guys crank out proposals and what yielded us at 80% close rate with clients from LegalZoom itachi 18t all these major clients all right step number one and creating a great proposal it all starts with the cover letter most people actually leave this offer dont pay too much attention to it but its probably one of the most important things because this is actually going to encourage your clients to actually start to read through your proposal think about it theyre probably getting 10 20 different proposals that they have to read through and theyre probably making a snap judgment right off the bat its just like a landing page you have to entice them in order to look further or scroll down and thats what you need to do here so a lot of times what I always like to start off with is saying hey I understand your problem I understand your requirements for th