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how does mobile change because our customers are now connected everywhere they go and this means that we as businesses as advertisers and marketers needs to think about how this changes our fundamental value proposition how this changes the way that we connect with these customers the messages that we send them the ever connected customer is a whole new consumer behavior well mobile is changing marketing in many many tectonic shift ways the one that feels the most relevant to me is how personal and close to retail or close to the check out that the device itself is and what it means to us because its our very own I have to of course mention how its changing marketing through games because its against a personal personable and playful medium where consumers can spend more and more time which also means they can spend more time with brands marketers can now really amplify and expand on all of the programs that they have bought with traditional media so for example with television and
