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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights. They may claim that the seller is selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications from someone. The next step is to identify the sender: is it from the rights holder or the brand itself? Understanding the source is crucial in formulating a response.