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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may receive at some point. A cease and desist letter is a communication demanding that you stop certain activities, often related to patents, trademarks, or copyrights. It may claim you’re selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Importantly, he notes that these letters are not legal opinions but simply communications. The next step in handling such letters is to identify the sender, determining if it is from the rights holder or the brand itself.