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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon often encounter. These letters demand that you stop an activity, usually regarding patent, trademark, or copyright violations. They may claim that you are selling a product without rights, using a brand name too similar to another, or infringing on copyrighted material. Wright emphasizes that such letters are merely communications, not legal opinions. He advises that the next step is to identify the sender, which may be the rights holder or the brand itself.
