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In this video tutorial, the presenter explains how to change the objective of a Facebook ad campaign using the Power Editor instead of the Ad Manager, as the latter does not allow for this change. The tutorial begins by highlighting the limitations of the Ad Manager and then shifts to demonstrate the Power Editor. The presenter selects a specific campaign currently using the "rich" objective and shows how to modify it to a "post engagement" ad campaign. The process is illustrated by navigating through the Power Editor interface. The focus is on effectively transitioning an existing campaign's objective within the Power Editor.