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In this video tutorial, the speaker explores whether YouTube will replace TV advertising. Currently, global TV advertising is valued at around $100 billion, while YouTube's ad revenue is projected to reach $25 billion this year. Despite a significant gap, it's noted that spending on traditional TV advertising is declining, whereas YouTube ad expenditures have doubled in the past two years. The speaker emphasizes that advertising spend alone isn't a sufficient indicator of future success. Instead, they propose evaluating both channels based on three key pillars: reach (how many people can be targeted and frequency), cost (the cost to reach audiences), and effectiveness.