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In today's webinar, titled "Creating Accounting Service Packages and Pricing Options," the speaker discusses the challenges of value pricing, particularly in assembling service packages that appeal to clients while justifying pricing. Many accountants struggle with establishing fair, fixed prices that reflect the risks involved. The session begins with a polling question to gauge participants' experiences with implementing value pricing, including its success and areas for improvement. The aim is to understand where the audience stands in their journey toward effective pricing strategies for their services.