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The webinar titled "Creating Accounting Service Packages and Pricing Options" addresses the challenges in value pricing, particularly in packaging services that appeal to clients while ensuring justifiable pricing. Many accountants struggle to justify their fees and to reassure clients that fixed prices are fair. It raises concerns about adequately compensating for risks associated with fixed fee structures versus hourly rates. The session begins with a polling question to gauge attendees' experiences with implementing value pricing and its success, aiming to assess their progress in this area.