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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. These letters demand the recipient to stop certain actions, often related to patents, trademarks, or copyrights, alleging unauthorized sales, confusing brand names, or use of copyrighted material. He emphasizes that these letters are not legal opinions but simply communications from someone asserting a claim. The first step in handling such a letter is to determine its source—whether it is from the rights holder or the brand itself.