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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights, claiming they are selling products without rights, using confusingly similar brand names, or infringing on copyrighted materials. Wright emphasizes that these letters are not legal opinions but mere communications. The critical first step is to identify the sender of the letter, whether it be the rights holder or the brand itself. Understanding the source is essential for determining how to respond effectively.