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In this tutorial, Demi from Le Strategies discusses technical proposal writing for B2B sales. Technical proposal writing involves detailing the technical aspects of your solution, aiming to describe your offering clearly without overwhelming readers with jargon. It’s crucial to balance informativeness with accessibility, as the audience may not be familiar with specific terms. The first and most important step in creating effective technical content is accurately scoping the project, which involves defining the project's requirements and parameters to ensure clarity and understanding for the reader.