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In this video, Chris Bellis from the Sponsorship Collective discusses the obsolescence of the sponsorship proposal, stating that brands have recognized its ineffectiveness for about 20 years. He argues that the misconception that sponsorship is merely about creating extensive proposals filled with tiers and logo placements is outdated. Bellis suggests that reliance on the traditional model of sponsorship packages results in proposals being ignored by brands. He emphasizes that this approach is no longer viable for successful sponsorship practices, urging viewers to move away from outdated methods.
