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In this video, Rimi from HubSpot outlines key steps for effectively growing social media platforms for businesses. With over 4 billion social media users in 2021, the landscape can be overwhelming, but there's potential for all businesses to succeed. She emphasizes starting with one platform instead of trying to manage multiple at once, as social media requires significant effort, especially for businesses. Rimi also mentions that she will introduce a free HubSpot tool designed to enhance social media efforts later in the video. Overall, the focus is on strategic, manageable growth in the social media space.
