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In this video tutorial, the host, Mel, discusses the importance of a social media portfolio for securing clients, whether it's your first or fiftieth. To assist viewers, Mel offers a free social media proposal template to enhance the presentation of their portfolios. She emphasizes that the video will guide users in customizing this template to effectively attract clients. Mel introduces herself as the owner of a successful social media agency and expresses her goal of helping others achieve similar success. Before customizing the template, she mentions the necessity of having a discovery call prior to sending out the proposal, setting the stage for effective client engagement.