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In this video, Arturo invites Joel Kaplan, a successful agency owner and CEO of Agency Lab, to discuss essential contract elements for social media marketing agencies. Joel offers a free, customizable contract template and guides viewers through important modifications and key inclusions necessary for a comprehensive agreement. He introduces himself and shares his background, including scaling his own agency to 300K per month and now assisting others in building their agencies, guiding them from acquiring their first clients to achieving significant revenue growth. Viewers are encouraged to watch until the end for complete insights.