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In this tutorial, the speaker addresses common questions about creating press releases, offering guidance on best practices and pitfalls to avoid. A cheat sheet will be provided to help craft an effective press release that captures attention. The speaker acknowledges the challenges brand owners face in condensing important information and emphasizes that many may not feel confident as writers or fully understand the rules governing press releases. The session aims to clarify how to structure them effectively, detailing what is allowed and what is not.
