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In the previous video, we were introduced to Joe, a vegan who avoids all animal products and works at Pilla. He has observed that his only lunch option is to prepare his own meals, which he finds tedious. This led him to propose a vegan restaurant in Pilla, questioning the demand and profitability of such an establishment. To conceptualize his idea, he starts by naming it "Vegan Restaurant in Pila." Joe identifies his primary customers as vegans living or working in Pilla. To refine his target audience, he aims to determine if others share his lunch challenges, emphasizing the importance of a focused customer definition for the success of his business plan, which can later be expanded.