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In this video, the speaker discusses how to price digital marketing services effectively to attract more clients. A common mistake among agencies is the lack of logical reasoning behind their pricing strategies. The speaker illustrates this by comparing pricing in real estate, noting that a four-bedroom house typically costs less than a forty-bedroom house, emphasizing that agencies should offer clients similar flexibility in their service options. By allowing clients to adjust the scope of services, agencies can better align their pricing with client needs, ultimately enhancing the chances of closing more sales.
