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Customer satisfaction feedback can be inconsistent and polarized, as people tend to leave reviews only when extremely satisfied or very unhappy. For instance, reviews can range from praising a meal as the best ever to criticizing it harshly, leading to a skewed perception. This is problematic because most customers have a neutral experience and won't share their thoughts unless prompted. To gain a more accurate understanding of customer satisfaction, businesses need strategies to encourage feedback from those who had an average but decent experience, as that insight is crucial for improvement.
