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In this video tutorial by Adam, the Roof Strategist, he addresses a common objection faced by salespeople: homeowners wanting to compare prices before making a decision. Julio, who has been using the roof sales accelerator marketing pack, shared a text exchange with a homeowner, John, who had already accepted another contractor's bid. Julio expressed disappointment that he wasn't given the chance to provide his quote, highlighting the importance of follow-up and persistent communication. Adam emphasizes that while this objection is challenging, overcoming it can significantly improve sales effectiveness.