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In this video, Anna shares how to create a compelling business proposal. She starts by explaining the basic components of a proposal, comparing it to building a house, which includes a roof, walls, and foundation. The roof contains information about the company, its qualifications, and the reasons a potential client should choose it over competitors. The walls reflect knowledge of the client's problems, demonstrating research and understanding of their needs. Lastly, the foundation encompasses pricing and methodology, outlining how the company plans to address the client's issues. Additionally, Anna will discuss strategies to secure client approvals and tips from experienced software companies to expedite deal closures.
