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When considering a startup, it's essential to focus on its organization through a business model, which illustrates how a company generates value while delivering products or services to customers. Traditionally, companies were structured around functional departments like sales or engineering, leading to organizational charts. However, a modern approach uses a different framework—comprising nine boxes—to represent the various components and functions of a business, enabling a clearer understanding of how all elements work together, from large corporations to small teams. This new perspective shifts the focus from isolated functions to a holistic view of the business model.