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In this video, Eric Vorniczak explains how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and properly structuring pricing and timelines to increase the chances of being hired. By following industry best practices, viewers can transform leads into actual clients. Vorniczak also offers a proposal template aimed at making the process more efficient, potentially helping viewers win at least half of their jobs. He encourages newcomers to subscribe for more actionable tips on branding strategy and design.