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Many book marketing packages include a press release for a book launch, which typically features a headline, a quote, and details about the book. While this may seem beneficial for gaining media attention, the actual usefulness of press releases for authors is debatable. In this video, Julie from Book Launchers discusses whether press releases are effective for book marketing. She emphasizes that their significance has diminished since the 1990s when they were crucial for media outreach. Julie and her team assist authors in writing, publishing, and promoting nonfiction books, helping them enhance their brand, grow their business, and retain all rights and royalties.
