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whats going on everyone i wanted to share the rule of one with you that i learned from michael masterson and if you havent heard of michael masterson hes uh the the chief growth uh strategist at agora publishing which to my knowledge is the biggest information seller on the market they do over a billion dollars here in revenue and he is the person who created their entire acquisition machine which is teams and teams of hundreds of copywriters who generate demand through compelling words and i think theres something really magical about that because he not only has been able to do it himself and hit home run after home run out of her home run offer but hes been able to duplicate it in other people and create and get people whove never sold a thing to writing copy that generates 20 million 40 million 80 million plus just from a single letter or message and in his book great leads the first concept that he introduces is arguably the most important and he calls it the rule of one and
