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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which commonly occurs for Amazon sellers. Such letters typically demand that one stop an activity, often relating to patent, trademark, or copyright infringement. They may accuse individuals of selling products without rights, using confusingly similar brand names, or misappropriating copyrighted material. Wright emphasizes that these letters are not legal opinions but communications from individuals or entities. He advises recipients to analyze the source of the letter, determining whether it comes from the rights holder or the brand involved.
