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[Music] hi everyone and welcome to lecture two of the special three-part module on sponsorship image rights and tax now the focus of this lecture is going to be on image rights my name is tom murray and im an associate in the sports group at i also head up the mishkan sports law academy now over the next 20 minutes were going to be running through the following questions number one what is image rights number two why are they important number three what are image rights agreements number four why do players and football clubs enter into image rights agreements and number five how do image right structures work okay so lets start off with the fundamentals what are image rights its quite hard to pin down a concrete definition of image rights this is because unlike other jurisdictions like france or the us english law doesnt actually recognize a standalone concept of image rights and what this means is that theres no single statute or piece of legislation that affords protections fo