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Thanks for joining this quick getting started screen cast brought to you by Salesforce support. In this video, we will review the different statuses a subscriber can have in marketing cloud. To start, we'll navigate to Email Studio, then Email. Go to Subscribers, then All Subscribers and here we see the list of all subscribers in our account. There are four different status values for a subscriber active, bounced, held, and unsubscribed. First, we'll look at active subscribers by filtering the search by active. Active subscribers are able to receive emails with no issues and are marked with a green shirt. Now, let's search for bounced subscribers. Bounced, also known as returned subscribers, are indicated with a yellow shirt. Bounced subscribers have received at least one hard or soft bounce. Bounces are messages that ISPs send back to marketing cloud to explain why they cannot deliver your email. When marketing cloud receives a bounce message from an ISP, the subscriber's status chan...