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In this video tutorial, the creator discusses the use of gift certificates as a marketing tool in businesses, particularly for concierge and personal organizing businesses. It is emphasized that while gift certificates can be an effective marketing strategy, they can also have negative consequences if not used properly. The speaker shares common traps to avoid when using gift certificates and offers advice on how to navigate these pitfalls. The creator, Kelly Schaefer, runs the Concierge Academy to help local businesses increase revenue and clientele. Gift certificates can be a valuable tool when implemented correctly, leading to a greater impact in the community.
