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Many book marketing packages offer a press release for the book launch, but is it really useful for authors? This video explores the effectiveness of press releases for book marketing. Press releases were popular in the 1990s for gaining media attention, but are they still relevant today? Learn more about utilizing press releases for book launches and marketing from Julie the Book Broad at Book Launchers, who helps authors write, publish, and promote nonfiction books for maximum impact. Keep all rights and royalties while growing your brand and earning money.