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Sales forecasting is essential for predicting future sales revenue based on historical data, industry trends, and current sales pipelines. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals and determines a firm's market share over a specified period. Accurate sales forecasting allows companies to identify potential threats and demand fluctuations early, enabling timely interventions. Various factors influence sales forecasts, and selecting appropriate forecasting methods and tools is crucial. The benefits include enhanced decision-making, improved resource allocation, and the ability to anticipate trends, ensuring businesses are better prepared for market dynamics.