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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop a certain action, often relating to patents, trademarks, or copyrights. They typically claim that you are selling a product without rights, using a confusingly similar brand name, or infringing on someone’s copyrighted work. It's important to note that these letters are not legal opinions but rather communications. The next step involves determining the identity of the sender—whether it is from the rights holder or the brand itself.