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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter in this tutorial. He explains that if you've been selling on Amazon, you may receive such a letter at some point, which demands you stop certain actions—often related to patents, trademarks, or copyrights. These letters generally assert that you're selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions, but merely communications. He advises assessing the sender of the letter to determine if it comes from the rights holder or the brand itself.
