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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common issue for Amazon sellers. He explains that these letters typically demand that you stop certain actions related to patent, trademark, or copyright infringement. They may accuse you of selling unauthorized products, using confusingly similar brand names, or copying copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion, but merely a communication from someone asserting their rights. The next step is to identify the sender, which could be the rights holder or the brand itself.