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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain actions, typically related to intellectual property issues like patents, trademarks, or copyrights. They often claim that you are selling unauthorized products, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from someone asserting a claim. The next critical step is to identify the sender of the letter, determining if it’s from the rights holder or the brand involved.