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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that individuals cease certain actions, often relating to issues with patents, trademarks, or copyrights. They typically assert that a seller is infringing on rights by selling a product without permission or using a confusingly similar brand name. Wright emphasizes that these letters are merely communications, not legal opinions. The crucial next step is to identify the sender of the letter—whether it is from the rights holder or the brand itself—before taking further action.
