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hello everyone in this presentation I will be discussing another case study on hedging strategies using futures I will discuss hedging and competition where I have taken the example of jewelry making industry we all know that there is large competitive pressure within the jewelry industry the price of a jewelry produced by firm in the industry May fluctuate due to the change in the price of raw material that is gold or interest cost and so on so here in this example we are taking two forms PC Jeweler and Tanish we assume that PC Jeweler do not hedge against the movement of the price of the gold while Tanish uses future contract to hedge its purchase of cold so we will see how does hedging affect the profit margin of tanishq and how hedging protects tanishq against the gold price fluctuation so this is our case study 5 of our topic hedging strategies using future and now we will find out is hedging profitable here we have taken two manufacturers of gold jewelry to find out the impact of