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my name is William Harris Im a product manager here at classy and the team that I focused on is our payments team essentially the movement of funds from donors to supporters and I have one of the the steam privilege of really working on our donation pages themselves and really getting to study how people give on them and hopefully increasing conversions across our platform for all of our nonprofit the talk today is about the donor journey and what the donor journey means to me and how people give on donation form how they bring their personal preferences to those donation forms were going to talk a little bit about actually how habits form as people how we bring those habits to our online giving experiences and to how we use our mobile phones and how we use PCs Im going to take that all the way through to how we create conversations with donors around impact and bringing them into your mission so if we think about the brain the human brain we can think about it sort of like an onion