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SHORT FORM FATIGUE: Companies are already giving up on short form content. Last month, Meta announced that they will stop offering bonuses to short form creators. Why you ask? Well, it turns out that pushing short form content actually loses Meta money. Heres the thing, while Instagram reels have exploded in popularity, theyre not exactly stealing marketshare away from TikTok. Rather, its stealing market share away from themselves. Instead of scrolling through pictures or the newsfeed on Instagram, people are now scrolling through Reels. This doesnt sound like a big deal until you consider that Reels are substantially less profitable than Instagrams other products. In fact, ing to Zuckerberg himself, people switching to Reels is costing the company $500 million every quarter or $2 billion every year. And the most ironic part is that this entire time Meta had been paying creators to make reels. So, really, they were paying to lose revenue. No wonder