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hey patrick fonduro here co-founder at vetted biz very excited to have on john keane whos the co-founder of serviceminder theyre about to celebrate their 10th anniversary and theyre the dominant platforms for service home service franchises in the united states so john thanks for joining today thanks for having me patrick its great to uh good to hang out with you so youre almost on your 10th year of your your your platform business im sure youve just ive learned a crazy amount from your clients across all these different home service brands how did you get even get into this space and developing software and a platform for for home service franchises yeah its kind of one of those unusual stories thats best told in a bar but um so so late 90s i had co-founded a company with some friends of mine a company called e2 communications and our focus then was kind of small and medium business marketing automation so kind of email crm type stuff the first version of the product uh was