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Thank you for tuning in to B2B Marketing and More with me. This is a channel I want to help you to become a better B2B marketer. And I share my templates, know-how and experience to help you to think strategically and do your job faster and quicker and hopefully by doing that you can get promoted faster. For today I want to continue with this messaging framework series, I started last week. Part one was really about a definition of messaging framework and the steps that you can take to build one. For today: part two, I want to share with you specific templates that you can use. Lets get started and dive in. As you can see on my screen, this is what the messaging framework template looks like. Its actually very simple and easy, its not difficult. You start with a product or the product family and Im just going to read them out loud to make sure that we are on the same page, okay? The second category is target audience followed by value proposition. The next one is customer challenge