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[Music] effective marketing and pricing plans address strategies for both multi-channel acquisition and customer engagement digital advertising that targets customers searching for a banking solution has become a preferred acquisition channel more regionalized channels include advertising through billboards television Direct Mail and retail point of sale for retail store advertising keep in mind that the look feel and packaging of your cards can help drive sales because cardholder engagement helps drive revenues your strategy should clearly address your products features fees if applicable and expiration dates otherwise your customers may not fully understand how your product works or appreciate the value of certain features which can result in customers not using the card a situation known as card dormancy so to help drive adoption with less savvy users it may be worthwhile to explore how to educate your customers on your products functionality finally your marketing strategy might in
