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hello everyone my name is Shivani Jones and this is the market research proposal for marketing 645 heres the agenda for todays presentation we will start off with the problem definition followed by identifying the research objectives of this market research proposal we will then move on to our sources of data methods and procedures data collection and data analysis and finally we will end the presentation looking at the ethical considerations and recommendations for our market research proposal Direct Marketing can create new businesses increase customer loyalty can be used as a platform to test and measure your product and services sales performance and can be used to target your ideal customers however traditional direct marketing strategies are losing their appeal consumers are becoming more equipped to shield themselves from direct marketing strategies this market research proposal will answer two research questions why are direct marketing strategies failing and how companies ca