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all right so what were going to talk about today is uh calculating an roi to change roi and what we want to be able to do is think through both the general i want to think through how to handle um working with the business uh owner whos driving the particular effort that were working in and then also um how do we present that roi as something thats going to be really if we can bulletproof and im right were shooting from bulletproof from the point of view of an analyst so were going to talk about a few things as we go through on this and first well talk about this business case idea itself um how business case is used what does that really mean and then get into the metrics and how do we actually measure an roi and that keep it in front of us and well finish up with just a little bit around how do you tell the story so making sure that it stays a persuasive argument as we go through so before we jump into the material i wanted to share a little bit about why how we came to this