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In recent years, major companies like Burger King, VW, and Intel have simplified their branding, discarding intricate details for a cleaner, flatter aesthetic. This trend, known as "deep branding," has been driven by several factors, including the demands of mobile-first design, where logos need to fit into small digital spaces. Clients increasingly prefer streamlined designs, challenging designers to condense identities into minimalistic forms. This shift marks a return to the 2D styles that prevailed before the complexity introduced by digital tools. The allure of visual excess, similar to over-filtered images on social media, has influenced professionals in the field, pushing them towards this simpler design approach.
