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on todays video were going to go through a case study for a logo that was designed for steve jobs and he paid a lot of money for it and in this video were going to understand why people pay so much money for our logo lets rock [Music] hey designer friends what is up my name is ron segal and welcome to flux if this is your first time here welcome our youtube channel is the best place for you to learn how to become a great designer and make a living as a designer and today were talking logo design a lot of people dont really understand why people pay so much money for a logo and so today i want to give show you a case study for a logo that was designed for steve jobs in the mid 80s steve jobs left apple and he actually started a new computer company called next and they hired uh one of the best designers at the time uh a designer called paul ron he was like a super celebrity famous designer back at the time he was known for designing logos like ibm abc and steve jobs basically hire