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whats up everyone it is kayla welcome back to my channel today im going to be touching bases on the dos and do not of rebranding or starting a new brand in the new year is when people um tend to make new business ventures start new businesses um and recreate their brands so just from experimenting and trial and error um and a few different things ive done myself and with clients im going to give you guys a list of dos and donts rebranding in 2021 i want you guys to understand what the difference is between a brand and brand aesthetic okay a brand is an experience its a feeling you get after you do business with the company for example publix we all know publix is great with customer service great quality products etc etc thats publixs brand publixs brand is not the p logo and the green color scheme thats their brand aesthetic so a brand is literally the experience you get its the feeling the first three words that come to your mind when you think of a company or a business
