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- Think that getting a trademark registered is the first step in having a successful business? Well, think again. Stick around cause Im gonna tell you three reasons that you should not bother with trademark registration. (upbeat music) Hi everyone, Im Attorney Aiden Durham with 180 Law Co. in Colorado and youre watching All Up In Yo Business. Before we get into my three reasons that you shouldnt worry about a trademark, dont forget to like, subscribe and share and check the description for links to additional information and resources, including my free downloadable introductions to trademarks guide where youll learn even more about the dos and donts of trademarks. All right, so reason number one that maybe you shouldnt worry about a trademark registration for your business is if you arent committed, 100% committed to that trademark. Whether its your business name, or your logo, or a slogan, tagline, whatever it is, if youre not 100% committed to that exact trademark, if y